Dental Market Intelligence

Dental Consulting Canada

Choosing the right location is one of the most critical business decisions you will make as a dentist.  The difference between a good and an excellent location can result in tens or hundreds of thousands of dollars in your pocket every year.  This is one area where it does not pay to take shortcuts.  There are two types of reports for your convenience:  Dental Market Intelligence and the Ultimate Dental Location. 

1. The Dental Market Intelligence (DMI) report is designed for dentists who already have a specific location in mind. We analyze the demographics and socio-economic factors as well as your individual goals to determine whether this is the right location for you.  

2. The Ultimate Dental Location (UDL) is designed for dentists who are interested in a particular geography but do not have any specific location in mind.

What is a Dental Market Intelligence Report?
The Dental Market Intelligence Report (DMI) is the most complete, insightful and informative analysis available on the market for a specific location.  It is designed to help dentists evaluate the attractiveness of a particular location and its surroundings.    

Some of the information this report provides includes:

  • The type of dental services that are lacking the most
  • The number of existing/potential patients
  • The number of people who are actively looking for a dentist
  • How this number is growing and how it will grow in the future
  • The disposable income to spend on dentistry and how this might change in the future
  • The types of procedures patients in the area are willing and not willing to spend on
  • Whether or not you need to offer an assignment
  • Patients’ ages
  • Patients’ ethnic background and language
  • Availability of insurance
  • Where people work and how safe their jobs are
  • Future residential/commercial developments
  • Safety of the community
  • Prices for setting up a dental practice
  • Sociological factors – the willingness of patients to change dentists
  • The qualities you need to look for when hiring employees
  • The need to open on weekends and evenings
  • Some suitable marketing ideas

All criteria is compared with the provincial average so that you can get a better perspective on what the numbers mean.

How will the Dental Market Intelligence report help me?

  • Success rate By picking a great location you have increased your chances for success and the long-term value of the dental practice.
  • Speed Because we can do this research for you, you can open the practice sooner.
  • CostThe cost is minimal compared to the time and costs you would spend to gather and analyze the information yourself.
  • Confidence You have more confidence that you have made the right decision. 
  • More informed decision making Whether selling or buying the practice, the information contained in the DMI will allow you to better understand the characteristics of the population, and assess its’ future potential and the value of the practice.
  • Better loan terms When you approach the bank for a loan, the banks will want to know that you have done some market research before choosing your location.  With the DMI, you increase your chances of getting a better loan -- and faster.  
  • Specific to dentists   The DMI collects and analyzes only the information that is relevant to a dentist’s success.  
  • Ease of use – Thousands of pieces of data and information are funnelled through to a concise, easy-to-use report.
  • Unique - The report is as unique as you are, because each report is done from the perspective of the dentist.

Contact us to learn more about how this report can help your business or to obtain a sample report.