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How good is this location and should I pursue it?

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What is a Single Location Analysis?

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Choosing the right location is one of the most critical business decisions you will make as a dentist. The difference between an average location and an excellent one can mean a loss or gain of hundreds of thousands if not millions over the lifetime of the practice. This is one area where it does not pay to take shortcuts. The Single Location Analysis is designed for dentists who already have a specific location in mind. We analyze the demographics and socio-economic factors in the region as well as your individual goals to determine whether the location you are interested in is the right fit. 

 

The Single Location Analysis is the most complete, insightful and informative analysis available on the market for a specific location. It is designed to help dentists evaluate the attractiveness of a particular location and its surroundings.

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For the dentist who is interested in particular geography but does not have a specific site in mind, the Multiple Location Analysis is a more appropriate report.

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Some of the information this report provides includes:

• The type of dental services that are lacking the most

• The number of existing/potential patients

• The number of people who are actively looking for a dentist

• How this number is growing and how it will grow in the future

• The disposable income to spend on dentistry and how this might change in the future

• The types of procedures patients in the area are willing and not willing to spend on

• Whether or not you need to offer an assignment

• Patients’ ages

• Patients’ ethnic background and language

• Availability of insurance

• Where people work and how safe their jobs are

• Future residential/commercial developments

• Safety of the community

• Prices for setting up a dental practice

• Sociological factors – the willingness of patients to change dentists

• The qualities you need to look for when hiring employees

• The need to open on weekends and evenings

• Some suitable marketing ideas

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All criteria is compared with the provincial average so that you can get a better perspective on what the numbers mean.

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How will Single Location Analysis benefit me?

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• Success rate – By picking a great location you have increased your success and the long-term value of the dental practice.

• Speed – Because you have the information you need, you can move faster and open your practice sooner.

• Unique - There is no other company that can provide this type of information.

• Informed decision making – This info will also help you make better strategic, marketing and practice management decisions.

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